Don’t all successful global executives demonstrate charisma? The answer is yes, but let’s be clear about what we mean by charisma. We are not talking about over-the-top, larger-than-life sales-types who ooze charm for better or worse. I know of no follower in any culture who wouldn't shy away from such a leader. In true charismatic leadership we find the ability to emotionally connect with others and communicate a vision with confidence, integrity, and in a way that puts others first. Leaders do it in a way that meets others where they are, and this requires the ability to adapt their styles to the situation. They attract followers. How a leader projects himself in Japan may be different than how he does it in Sydney or New York.
In Asia, for cultural reasons, these leaders walk a fine line. A leader’s willingness to project charisma strikes many as chameleon-like, a bit disingenuous and risky. Sticking out too much seems overly individualistic, while adapting or changing our leadership style seems inauthentic. Suzuki-san, Japanese general manager, felt uncomfortable adjusting his style in order to connect emotionally with others. He felt like a salesman, a fake. He was not willing to bend his style to elicit an emotional response. He was described as lacking in vision. He felt more comfortable showing himself as solid, predictable, structured and logical, but he didn’t connect with others.
So how might Suzuki alter his approach in different situations? What if he were making a presentation to global executives in the US on the future of the business? The behaviors that feel right to him in one situation may not yield the result he wants in another situation. Creating an attractive vision for others, listening more, explaining less, and connecting with his team emotionally—projecting charisma—does not amount to compromising his values around putting the needs of the business and others first. He decided to move outside of his comfort zone and practice this new leadership skill. He realized that building an emotional connection with others makes himself and others feel good. And it’s good for the business.